Sales – Marketing – Mindset
Real Estate Coach Carol Mazur
Many agents leave the real business or struggle to make a profit because they do not have marketing systems that work. Realtors tend to focus on the day to day needs of their clients, neglecting their own financial aspirations. For example, they purchase magnificent websites from web designers but the websites do not produce leads.
This is similar to buying a beautiful car that is missing the engine. These sites look wonderful but without leads what good are they? You may as well list yourself in the yellow pages online. A lack of leads may not be the web designer’s fault. It could be that the agent or broker stopped short of creating wealth by not taking advantage of Search Engine Optimization or SEO through blogging or adding keywords, back links and ad words. If a real estate website does not have blogging capabilities it could be outdated.
Where are you ranked in the search engines? A free resource which allows you to check your keywords and your website on 40 search engine sites at once is Google rankings . You may be surprised to see where you come up.
Some agents do not investigate marketing systems work because they relate marketing to money making schemes. In fact they have a mental block in the area of sales and money. To attract wealth to themselves Realtors must first define wealth and second they must guiltlessly desire a state of wealth. They need to take consistent action toward creating a profitable business. The following is a definition of wealth that makes sense.
A large amount (of something); abundance: a wealth of ideas
Valuable products, contents, or derivatives: the wealth of the oceans
Hopefully more agents will schedule time to plan and work on their sales and marketing goals to achieve success. I f you feel you need to work on creating a wealth mindset download free real estate affirmations on the real estate tips page begin to get comfortable with the idea of being wealthy.
Realtors, do you have value driven methods of lead capture to increase sales? Make 2011 the year to implement real estate marketing systems that top producers currently use to automate their business and convert leads. Remember, wealth follows order. Start by utilizing the many free tools that Google offers. Set a goal to increase your online marketing presence with TopProGoalTracker on this site’s home page.
Coach Carol Mazur
Real Estate Coach
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From *Origin: ME welthe, wealth, happiness:
Webster’s New World College Dictionary Copyright © 2010 by Wiley Publishing, Inc., Cleveland, Ohio.
The ideas in this blog include teachings from The Secret, Napoleon Hill, Rich German, Darius Barazandeh and Top Producers.