All posts by Coach Carol Mazur

Real Estate Coaching | Coaching For The Next Top Producer! Real Estate Coaching in the Top 10 Systems of a Top Producer

Top Producer Group Certified Real Estate Marketing Expert

Top Producer Group Certified Real Estate Marketing Expert

TOP PRODUCER GROUP CERTIFIED REAL ESTATE MARKETING EXPERT

 

Top Producer Group Certified Real Estate Marketing Expert members are devoted to a shared vision of putting customers first. Every customer across the globe must feel heard and be responded to instantly using new systems, strategies, and marketing tools.

Whether you are an experienced seller listing a $10,000,000 luxury property, a seasoned investor, or a young buyer looking for your first home, this group will put you first and get the job done.

Top Producer Group Certified Real Estate Marketing Expert Agents have implemented all top 10 systems during rigorous training. This unique set of integrated technology skills gives you the edge.

 

1.  CERTIFIED ONLINE MARKETING EXPERT

First, agents create websites that put buyers first.

 “Agents optimize all pages for SEO & PPC to find buyers.”

 

Top Producer Group Certified Online Marketing ExpertCertified Marketing Experts must build an advanced real estate website on a framework utilizing on average of eight times higher lead conversion techniques than standard websites.


2.  CERTIFIED COMMUNICATION EXPERT 

Next, add systems to communicate with buyers and sellers.

“Weekly custom buyer follow up for at least 2 years.”

Top Producer Group Certified Communication ExpertAgents create landing pages for communication tools and worldwide exposure of seller’s listings and maximum exposure.


3.  CERTIFIED SOCIAL MEDIA EXPERT

Agents show listings & make appointments internationally.

“Your property can easily be found by billions of people.”

Top Producer Group Certified Social Media ExpertSocial Media Listing Conversion Pages become communication tools for worldwide exposure of seller’s listings. Advanced Facebook, Twitter, YouTube, and LinkedIn techniques.


4.  CERTIFIED WEB LEADS EXPERT

Agents import Zillow – Realtor..com – Trulia buyers to website.

“Agents make sure all systems talk to each other.”

Top Producer Group Certified Web Leads ExpertAPI – Application program interface uses a sets, routines, protocols, and tools for connecting software applications. Agents interact globally with customers using software components.


5.  CERTIFIED EXPIRED LISTING EXPERT

Agents are trained to recommend ways to get expired listings more.

“Special training proven to get sellers up to 21% more”


Top Producer Group Certified Expired Listing ExpertAgents walk through the property and recommend items on a checklist to be added or deleted from the property and suggest proven marketing ideas & improvements.


6.  CERTIFIED FOR SALE BY OWNER EXPERT

Agents help FSBO’s price their home right and sell for more.

“The main thing is to not let anyone steal the home for less.”

Top Producer Group Certified FSBO ExpertFor Sale By Owners must sell their homes for less historically. Our agents are trained to get For Sale By Owners more when they sell their property.


7.  CERTIFIED NEIGHBORHOOD EXPERT

Agents respond to requests for homes by routing leads.

“All Calendars must sync appointments & clients to mobile.”

Top Producer Group Certified Neighborhood ExpertNeighborhood software which allows you to extract data from … such as buyer requests, contact form e-mails, and e-mails sent by lead third party providers and find homes for buyers.


8.  TOP PRO CERTIFIED BUYER EXPERT

Every customer’s contact info is in the palm of their hand.

 “Complete email history on every customer worldwide.”

Top Producer Group Certified Buyer ExpertAgents have real time conversations with customers worldwide. Organization of customers, automated closing plans, and conversations get transactions to the closing table.


9.  TOP PRO CERTIFIED SELLER EXPERT

Agents also use text messaging for immediate response.

“Answering all buyer requests in less than 5 minutes.”

Top Producer Group Certified Seller ExpertText or return calls for listings in one click from mobile device to instantly set appointments. Buyer lead conversion increase of 900% to obtain buyers for sellers homes sellers.


 10.  DIRECT MAIL MARKETING EXPERT

Last, agents create top marketing materials that sell homes.

“Top Producers use proven to work marketing materials.”

Top Producer Group Certified Direct Mail Marketing ExpertFocused Marketing offers drive traffic online and to phone, email, text, social media, and website to exchange value for contact information & appointments. 


*FIND A CERTIFIED EXPERT NEAR YOU

Request a Top Producer Group Certified Expert, today.

“Coach Carol Mazur – text or call 908-600-7002.”

Real Estate Coach | Top Pro Coach | Carol MazurSellers, to find out if your agent is a Top Producer Group Certified Real Estate Marketing Expert or to request a Top Producer Group Certified Real Estate Expert in your area trained to sell your home for top dollar or help you buy.

We will gladly show you why the agents that make it through this rigorous training have so much higher levels of success. Hiring a Top Producer Group Certified Marketing Expert will help you reach your goals in finding and owning a great home, investing in real estate, and in selling your property for top dollar.

Contact us or text 908-600-7002, now.

“We just sold the highest priced home in the history of the entire neighborhood!” – Top Pro Client

Agents, for more information on becoming a member of our Top Pro Mastermind request a free strategy call. We will discuss what you need to do to you qualify to become a member of this elite customer first advanced marketing Top Producer Group.

Top Producer Group Buyer Success Questionnaire

Top Producer Group Buyer Success Questionnaire

 

“Buyer Success Questionnaire” Ask the questions on this Buyer Success Questionnaire to help your buyers succeed.

1. “How long have you guys been looking for a home?”

2. “What areas are you looking in?”

3. “Have you seen any properties that you liked?”

4. “What will your home, absolutely need to have, to own it?”

5. “If you could have whatever you wanted, when would you like to be situated in your new home?”

6. “Do you need to sell a home in order to buy your next one?”

7. “Would you agree that the best deals & nicest homes sell first?”

8. “Have you put yourself in a strong negotiating position?”

Top Producer Group Buyer Success Questionnaire

 

The Top Producer Group is a group of certified real estate marketing experts led by Real Estate Coach Carol Mazur.

Sellers benefit with extreme next level tools that members of the Top Producer Group implement to attract buyers that are ready willing and able to purchase their homes.

Extensive Real Estate training in asking questions is critical to helping buyers make decisions to buy real estate. Listening to the answers is so important It is what makes our Top Producer Group Buyer Success Questionnaire so helpful.

An online website is created by every member of the Top Producer Group. When the above Buyer Success Questionnaire is completed, buyers are entered into a cutting edge website.

Our Real Estate Agents Believe In Giving First

Buyers benefit by having access to the latest and greatest technology available in home finding history. Agents are trained in advanced buyer success systems. Instead of talking about themselves, agents are trained to ask questions like those in the above Top Producer Group Buyer Success Questionnaire.

 

 

Expired House Listing – Common Expired Listing Objections

Expired Listing Objections

Expired listing objections are important tools to master if you want to help sellers. If you can get past expired listing objections on the phone you can help more sellers. Most expired house listings will sell the second time around. The seller is usually more open to receiving professional marketing advice from an experienced real estate agent or team that is not afraid to ask questions.

 

The problem can be getting through to the right expired listing objection. Their last real estate agent may have been too meek to discuss openly with the seller issues that affect the sale of their home. Here are some tips to get through these common expired listing objections so that you can quickly help get their house, property, or home sold for top dollar.

 

Learn To Overcome Common Objections

 

When it comes to making Expired Calls, it’s very important to operate from a position of empathy. The more understanding you have when making these calls, the better the results will be. Also, it’s important to ask open-ended questions to keep the conversation moving. By letting sellers talk and building rapport, you do two things:

 

1) You lower the sellers protective shield and they see you are trying to help them.

 

2) You find out what their pain and pleasure points are so you can help them sell and show them how you will solve the problems resulting from their home not selling when it was first listed.

 

***Expired Listing Objections – One***

“Hi this is (your name) from (your company). I’m calling to see if your home is still for sale. I wanted to find out when you were going to be interviewing agents that have more advanced technology systems for selling your home?”

 

***Expired Listing Objections – One***

 

If the seller is interviewing agents:

 

When I come over, I can let you know what your home is worth. At the same time I can tell you what to do, and more importantly, what not to do in order to get top dollar for your home. Finally, I can tell you the fees and expenses that go along with selling your home so you have a good idea of what you’ll walk away with when we sell your home.

 

Which day is best for you ________ or ________?
Wonderful, is morning or afternoon best for you?
(Confirm the time and then go to Seller Pre-qual Questions.)

 

***2 – Expired Listing Objections – 2***

 

If the seller is NOT interviewing agents:

 

I can appreciate that. When you put your home on the market originally, where were you headed?
When were you hoping to be there?

 

Why do you think your home didn’t sell?

 

I understand.
Let me ask, if we could find a Buyer who was willing to pay your price and close on your timeframe, would you still be open to selling your home?

 

Yes

 

Wonderful, let’s set a time for me to see your home; that way I can let you know what your home is worth, what to do and what not to do in order to get top dollar for your home, and finally, I can tell you the fees and expenses that go along with selling your home so you have a good idea what you’ll walk away with when we sell your home. Which day is best for you __________ or ___________?
Great, what’s better for you mornings or afternoons?

 

(go to pre-qualify the Seller Questions.)

 

No

 

So your plans have changed?

 

Now use the answers to the questions to close for the appointment.

 

***3 – Expired Listing Objections – 3***

 

Why didn’t you bring a buyer, when the house was on the market?

 

At the time it was on the market, I didn’t really hear about it. I track new listings when they come on the market. It looks like you have a really nice house, so I can’t imagine why people didn’t want to see it. What type of marketing did your prior real estate agent use? We are in a cutting edge top producer group that generates top buyer leads every month at our office, which is at least 10 times more effective than the average agent site.

 

By generating so many leads, we can drive more Buyers to your home to get you more showings and increase the price paid on your home.

 

If I can show you how we can dramatically increase the number of showings on your home to get your home sold at your price and in a time frame acceptable to you, would you be open to meeting with me?

 

***4 – Expired Listing Objections – 4***

 

We didn’t have many showings.

 

1) It looks like you have a really nice house, so I can’t imagine why people didn’t want to see it. What type of marketing did your prior real estate agent use? We spend over $_____ per month to generate over _____ leads per month at our office, which is at least 10 times what the average agent does each month. By generating so many leads, we can drive more Buyers to your home to get you more showings and increase the price paid on your home.

 

If I can show you how we can dramatically increase the number of showings on your home to get your home sold at your price and in a time frame acceptable to you, would you be open to meeting with me?

 

2) Our team (or company) is currently working with over ___________ Buyer clients right now. When we list a home, we expose your listing to this group of highly qualified and pre-approved Buyers even before we put it on the MLS to see if we can sell it to them in 24 to 72 hours to make it easier for you.

 

If we could get your home sold in a short period of time by selling it to one of our qualified Buyers, would you be open to finding out how we could do that for you?

It was the price.

Is that your belief or is that what someone told you? I know that’s the excuse a lot of people give when a home doesn’t sell. It may have been the price, but I wouldn’t be able to tell without seeing your home.

 

Price is a function of supply and demand and I know that we spend more every month on marketing and advertising to generate Online Buyer traffic to your home.

 

If I can show you a way that we dramatically increase the demand on your home with technology to get you the best possible price, would you be open to meeting with me?

 

We are going to wait a while before we list again.

 

I can appreciate that. So, have your plans changed?

 

Find out why and then solve. It doesn’t matter what the reason is, i.e., school, weather change, more money etc. (assuming the time frame matches your time on market) you can handle it like this.

Even with the large number of homes on the market today, Buyers are still waiting to wait a little longer for a closing on the right home. If we could find you a Buyer that was willing to pay your price and give you that extra time to close, would you be open to meeting with me?

We want to do some work on the home.

 

I can understand that. The people who buy your house may not want things fixed up or changed the way you’re going to do it and all your time and money could be lost. If I can show you a way to find a buyer willing to pay your price without having to do the work, would you be open to meeting with me?

 

***5 – Expired Listing-Objections – 5***

 

We’re going to re-list with the agent again.

 

Have you signed the listing agreement yet?

 

If yes, wish them well and offer to help them if their home doesn’t sell again.
If no:

 

Are you concerned that if you choose the same agent, you’re going to get the same results?

 

All agents are different, and with our 101 point marketing plan and online buyer advertising, we’ve been able average our sellers top dollar.

 

We’re going with another agent.

 

Have you signed the listing agreement yet?

 

If yes, wish them well and offer to help them if their home doesn’t sell again.
If no:

Before you commit to another long-term contract for thousands of dollars, don’t you think it would be a good idea to get one more opinion? All I need is about 20 minutes of your time……….. What is best for you, today or tomorrow?

If you cannot get an appointment:

If you do move in the future, when might that be?
We have a monthly newsletter we send to all our clients that has great information about the current real estate market. Would it be ok if I add you to the list?

 

What is your best email address?

Thank you, (seller name), I look forward to an opportunity to possibly work with you in the future.

 

Thank you top producers for sharing these awesome expired house listing objection scripts. Let’s help those sellers get their house sold!

 

Be sure to schedule a free expired coaching or real estate coaching call.

Coach Carol Mazur