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online lead generator performance stats

Online Lead Generator Performance Stats

 

Online Lead Generator Performance Stats

 

Are you asking yourself if you should you use Facebook or Twitter to direct real estate leads to visit your website? Are you considering purchasing leads from Homes.com, Trulia, or Realtor.com? Check out these stats from Real Trends. They show some interesting online lead generator performance stats back in 2012.

 

Listing Aggregators, Statistics and Online Performance? Your Thoughts. | Real Trends

online lead generator performance stats

 

There is an art to online lead generating. We have been taught not to self promote (sometimes by the biggest self promoters in the industry). Yet when we study online lead generator performance stats it is easy to see that there are many “middlemen” telling us to send social media customers to their websites. This is a 2014 update to this post.

 

In 2014 we intend to be more proactive in our lead generation. If we can leave out the middlemen and send the leads directly form our social media sites back to our websites we feel our own performance stats will go up. This takes a certain amount of “self promotion” and flexible websites.

 

Online Lead Generator Performance Stats

 

It’s still all about offering value yet with Facebook business pages only showing about 20% of your posts we need to get more creative when it comes to sharing our own content. Right now we let other sites share our content and then buy it back from them. Is it time to take back control of some of our content.

 

I am sure this will upset some third party services, yet wouldn’t it be nice to let the pubic know what we do for a living? In fact, don’t you think the public thinks it is strange that you don’t ever directly promote listings or your real estate services?

 

I’ll be brave and go first. Here is my value added self promotion. Let’s see if I lose all of my “friends”. Contact us to schedule a free 15 minute Real Estate Coaching Call.
 
Now it’s your turn. I dare you to post a listing or two on Twitter or Facebook with a link back to your website. Test to see if you lose all of your followers. Start slow, like Gary Vee says, one every 10th post. (Now don’t go crazy and over do it.)

 

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Online Lead Generator Performance Stats

 

https://www.facebook.com/RealEstateTopProGroup

 

Real Estate Top Producers Spend 5 -10 Times More

Take another look at this top producer vs. real estate agent info graph. Look at the poor job some agents are doing attracting buyer and seller  leads on their own websites!

The secret is that although real estate top producers spend 5 to 10 times more on there we generation, lead conversion, and real estate marketing systems they are very careful about where they spend their money or their time.

One example is with pay per click marketing. If you have a website that is not very good at capturing leads then all the paper click advertising in the world will not help you create buyer leads.

The same goes for seller websites. If you offer a free home value yet the customer has to click two or three times to get what they want then the seller is not going to enter their email address or their correct phone number.

Even direct mail marketing such as postcards is done in a different way by top producers. Top producers know how to get the sellers to take action when they send a postcard to an expired, a for sale by owner, or to the homes in their farm neighborhoods.

Many agents will simply try to mail a postcard that has not been optimized for lead conversion and then stop mailing postcards.

Does it cost a little more money to create a website that converts leads, a direct-mail marketing campaign that works, or an automated database connected to your calendar for better customer service?
of what is currently working for real estate top producers.

Be sure to study this infograph from ActiveRain. Where do real estate top producers spend more money? What does the average agent spend money on? How can you improve your real estate business? How will you know what works and what does not?

Be sure to track what you are spending money on. Did it work last year? Download our free lead generation business plan and track wher last year’s business came from. ( For those in our Top Pro Group be sure to add your direct mail seller listings, seller valuation sites, buyer website leads, referrals, Facebook, and & PPC leads.)

 

Data provided by ActiveRain.com. Join 215,590 Real Estate Agents on the world’s largest Real Estate Social Network.

 

Isn’t it time to optimize the lead systems on your own website instead of simply purchasing real estate leads?

Thanks Active Rain, for this awesome real estate top producer comparison chart.

 

The Top Producer Group, LLC – TopProTraining.com

How Zillow Outranked You in Google

 

It is no use wondering how it happen. The real question is “Now that Zillow is king should I sign up for leads on Zillow?” If you really want to know how it happened, see the info graph below.

Should you purchace leads from Zillow? That depends on your market yet here are some factors to increase your odds of being happy with Zillow.

    You have a great photo that people want to click on.
    You have lots of listings.
    You have a mortgage broker co-marketing with you.
    You have and will add lots of reviews.

Some Top Producers are reporting 25% to 50% of their business coming from Zillow. The cost of leads can be high. One Top Team Leader has shown the cost is $175 per lead. He is closing 25% of them. Work the numbers.

    What is your average sales price?
    How much can you afford to spend?

    Do you have systems in place to convert the leads?
    Do you know how to find phone numbers?

    Do you message the buyers in 60 seconds?
    Are your buyer email systems automated?

    Which CRM database do you use?
    Does it auto apply buyer action plans?

We recommend first getting your systems in place. Second make a plan to get more listings and recommendations. Third learn lead conversion! Hire a coach like 70% of top producers. The group discounts generally pay for the Real Estate Coaching.

Now, if you are living in a high end area and on a high split would you pay $500 a lead x 4 = $2000 a closing for a $30,000 commission check? I would.

It is all relative. You will need to work you own numbers. In addition, you may loose your shirt if you do not lean how to convert the leads, put customer friendly systems in place, and do not offer outstanding value added services.

If you have only a few listings, not many customers to review you, and not much of an automated database you may want to contact us about recommending a website that gets leads. Once you build your business you can add Zillow to your lead providers.

The old saying is “If you can’t beat the join them”. Put your systems in place, work your numbers, and if it makes sense go for it! Now, as promised, here is how Zillow outranked you in Google.
 

How Zillow Outranked You.
 

 
How You Helped Zillow Outrank You
How Zillow Outranked You was created by: Real Geeks IDX Solutions
 
 

Coach Carol Mazur Real Estate Coaching

 

For more tips & strategies or to find out how to become
an exclusive member of our Top Pro Group, contact us.

 

How Zillow Outranked You!