Category Archives: Real Estate Stats

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online lead generator performance stats

Online Lead Generator Performance Stats

 

Online Lead Generator Performance Stats

 

Are you asking yourself if you should you use Facebook or Twitter to direct real estate leads to visit your website? Are you considering purchasing leads from Homes.com, Trulia, or Realtor.com? Check out these stats from Real Trends. They show some interesting online lead generator performance stats back in 2012.

 

Listing Aggregators, Statistics and Online Performance? Your Thoughts. | Real Trends

online lead generator performance stats

 

There is an art to online lead generating. We have been taught not to self promote (sometimes by the biggest self promoters in the industry). Yet when we study online lead generator performance stats it is easy to see that there are many “middlemen” telling us to send social media customers to their websites. This is a 2014 update to this post.

 

In 2014 we intend to be more proactive in our lead generation. If we can leave out the middlemen and send the leads directly form our social media sites back to our websites we feel our own performance stats will go up. This takes a certain amount of “self promotion” and flexible websites.

 

Online Lead Generator Performance Stats

 

It’s still all about offering value yet with Facebook business pages only showing about 20% of your posts we need to get more creative when it comes to sharing our own content. Right now we let other sites share our content and then buy it back from them. Is it time to take back control of some of our content.

 

I am sure this will upset some third party services, yet wouldn’t it be nice to let the pubic know what we do for a living? In fact, don’t you think the public thinks it is strange that you don’t ever directly promote listings or your real estate services?

 

I’ll be brave and go first. Here is my value added self promotion. Let’s see if I lose all of my “friends”. Contact us to schedule a free 15 minute Real Estate Coaching Call.
 
Now it’s your turn. I dare you to post a listing or two on Twitter or Facebook with a link back to your website. Test to see if you lose all of your followers. Start slow, like Gary Vee says, one every 10th post. (Now don’t go crazy and over do it.)

 

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Online Lead Generator Performance Stats

 

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Coach Carol Mazur Real Estate Coaching

You Are Helping Zillow and Trulia Outrank You in Google

 

How You are Helping Zillow and Trulia to Outrank You.
 
How You're Helping Zillow and Trulia to Outrank You
How You’re Helping Zillow and Trulia to Outrank You was created by: Real Geeks IDX Solutions
 
 
Coach Carol Mazur Real Estate Coaching

 

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How You’re Helping Zillow and Trulia to Outrank You!

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Rich Real Estate Agent, Poor Rich Real Estate Agent

 

ActiveRain conducted a survey of 1,758 real estate professionals to find out what separates the top real estate professionals (those earning over $100,000 a year, we’ll call them ‘Rich Real Estate Agents’) from the struggling real estate professionals (those earning under $35,000 a year, we’ll call them ‘Poor Real Estate Agents’). 379, or 22% of respondents were Rich Real Estate Agents, while 363 or 21% of respondents were Poor Real Estate Agents.


Rich Real Estate Agent, Poor Real Estate Agent


Coaching Tip:

Real estate professionals, all of these stats are great to know but remember to keep an open mind.  Facebook like other forms of branding is a bit hard to measure. Facebook is a free way of staying top of mind and maintaining relationships.

Facebook may not pay off in commission dollars for the hours you spend there but building a large following of advocates and supporters does not hurt and it’s free! .  To save time have your Twitter account auto post to Facebook with subtle calls to action and watch the traffic stats rise on your website.

Yet, please remember that web traffic is not closed sales either.  In fact 95% of customers that call you will purchase from you whereas a very small percentage of web traffic comes back to you to make a purchase unless you lead lead conversion.


Take Action:

ADD your phone number to your about pages on Facebook, place your phone number with a call to action on your website and everywhere you can. Also, use a contact management system so that you can auto respond to the correct message in the right way!!  You’ll close more sales and come across more professional.

 

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