Real Estate Goals

Real Estate Coaching | Goals – Overcoming Goal Barriers

Real Estate Coaching – Real Estate Goals


Welcome to Real Estate Coaching to become a Top Producer! This is Coach Carol Mazur. Today’s Actionar® real estate coaching topic is Overcoming Goal Barriers. A barrier keeps you from achieving your real estate goals. These barriers can be internal, external, or both. Many agents don’t want to do the work that they have to do to become a Top Producer. I congratulate you for being here and doing what it takes to get to the next level, because that means that’s probably not your barrier.



A common goal barrier is the conformity barrier, where you want to do what everyone else does, and everyone tells you what you should and shouldn’t do: “that doesn’t work” or “I tried that.” You let people defeat you.

If you looked at the statistics, you would see that, for example, everything that we do is proven to work by Top Producers, so if you’re doing something and somebody says to you, “that doesn’t work,” I would guess that they simply have tried it and just did it wrong, or didn’t put the effort in or the time in to make it work. So it’s not their fault, but they have something in their mind that tells them that you won’t succeed. This kind of conformity to what other people are telling you is a common barrier to success.

Another one is the dependence barrier. If you start taking control over your life, you really don’t have any one to blame but yourself. If you don’t do your assignments, or if you do them and you are just hard-headed and you want to do everything your own way, that can be a good thing to a certain point, but at the same time there are some simple rules to business that are needed for success. So are you the type of person that blames other people? Because after this, you will be receiving all the blame for everything that you do.



Another barrier is the lack of commitment barrier. If you aren’t stimulated by your goals, if you didn’t do the exercise in Goal Setting number 1, then you’re not going to be committed to achieving your goals, because you just don’t have that vision for yourself.

Money is evil barrier: that is the biggest barrier that I find that pulls agents back. The difference between somebody who drops out of the business and somebody who makes it in real estate–it’s this particular barrier. If you’re uncomfortable seeing yourself with money, you are definitely going to have a hard time achieving.

The next step in overcoming barriers is to follow a plan. So to recap, the first step was to recognize your barrier. Is it external? Is it that somebody in your family doesn’t want you to succeed? There could be so many barriers. Make sure that you take a moment to write them down.

Real Estate CoachingThe second step is to focus on the benefits of overcoming that barrier. For example, “if I prospect, I’ll generate leads, I’ll make appointments, I’ll get listings, I’ll close sales, I’ll take my family on vacation”. Think about the benefits of overcoming the barriers that you have. Understand the consequences if you don’t overcome the barrier–if you don’t make some business calls, you’re not going to have any leads. You’re not going to have any contracts if you don’t send some mail or do some email marketing. Whatever the action is, if you don’t do it, think about the consequences.

Now you develop a plan to overcome the barrier, and do some wealth building exercises. Recommit to your goals. Look at your goal board. Review your written goals. Write down your biggest barrier to success. Who or what holds you back? Is it something in your mind that is holding you back that you’re not quite aware of?

Do you feel that money is evil? We’ve all heard the route of all evil is money. If that is your barrier, how are you going to overcome this? Are you afraid to make business calls, or to speak to strangers? If you’re afraid of making business calls and you want to run a business, it can be a little bit difficult. And if you can’t talk to strangers and you only want to speak to people that you know, you may be ruling out almost seven billion other people in the world.

Just open your mind. Speak to the people in your center of influence AND the people that you don’t know yet. Be all-inclusive–include everybody in our business. Would you rather be poor than bother someone? I’ve seen this as a big problem for agents. They’ve gotten phone calls before and they say, “oh you know, I didn’t like being bothered by a salesperson, so I’m never going to do that now.” But the truth of the matter is that you probably don’t even remember who that was that called you, so it really wasn’t that big of a deal that somebody called your house, but you’ve made it a big deal in your mind that if somebody calls you, it’s awful. Is that your barrier?

Write down how you plan to get over your barrier. If it’s money is the root of all evil: take a moment to write down some other ways that money helps children and people all over the world. Has it bought them freedom? Has it stopped children from starving? Or what have your donations and other people’s donations done to improve the world? All of this includes money. Even Mother Teresa, she was always a great fundraiser so that she could help people. I would definitely put a charity on your goal board so that you have don’t have a big disconnect in accepting money, because we are going to be doing a lot of training on delivering value, and value brings wealth.

Here are some affirmations to help you real your real estate goals: “I love money because it helps so many people live a better life” or “I plan to donate 10% of my income as I grow wealthy”. Here’s another affirmation: “I’m healthy and wealthy and happy and loved.”

Create your own affirmations. First, find that barrier. Find what it is that’s holding you back. Ask yourself, how can I overcome that barrier in my mind? Whatever your affirmation is, start writing it down over and over and over again. It will help you on the road to becoming a Top Producer.


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Real Estate Coach | Top Pro Coach | Carol Mazur

Real Estate Coach Tip: Get The Initial Buyer Appointment First

Real Estate Coach Tip: Get The Initial Buyer Appointment First

The first step in becoming a Real Estate Top producer is to not give more than 50% of your business away to your competitors. NAR stats show that 64% of real estate customers work with the first agent they TALK to.

We are in all for Email Marketing , Online Lead Attraction, and Social Media Marketing yet I remember my friend Bob asking “Can you sell a home to someone you have never spoken to?”

The Initial Buyer Consultation has been know to save the consumer from losing tens of thousands of dollars (Buying a home before they sell their home etc.) It helps the customer decide what they want before making an offer.

A Free Buyer Consultation offers a customer a Buyer Relo Package with local info, discounts, and resources. More important it helps the buyer decide what is important to THEM.

Agents, set up buyer text alerts and call your buyers while they are online. It’s best to reach them in the first 5 minutes before they move on to doing something else.

Have them come into the office so that you can give them the most recent listings before they hit the market. Set the appointment!

Real Estate Coaching Tip:

Practice the answers to these buyer objections so that the buyer winds up with a next level agent that will take the time to give the buyer a FREE buyer appointment to meet.

“I don’t want to come in to the office (CITO) and sign anything.”

“Has anyone explained your consumer rights in our state – when working with a real estate agent?” Oh, I am surprised!  When is a good time for you to come in?

“I am too busy to come into the office to even look at homes. 

“I can understand that. These days we have such little time! Do you think you could spare an hour or two? I don’t want to see rates go up and have you afford less of a home.

“I am afraid to take on a mortgage because what if I lose my job?”

At least there are laws in place to protect homeowners for a certain length of time.  What would you do if you were renting and you lost your job?

“I have a one year lease on my apartment.”

“Have you ever heard of an early vacancy agreement?”

“I think I should wait until the market goes down some more.”

Yes, I was recommending that until I read all of the recent local and national stats which show that prices are going up. Inventory is getting scarce.

“I don’t even know if I can get a mortgage.”

When you come in, to save you time, I’ll arrange for you to meet a lender that does a lot of local mortgages.  They have really good rates.


Real Estate Coach Tip:

Get The Initial Buyer Appointment First


Please Remember To:

Follow your company policy,

local, and state rules for Buyer Agency.


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Facebook Image Sizes

Real Estate Coach Facebook

Optimum Facebook Photo Dimensions


Handy Facebook Image Size Reference Chart










Cover Photo



The Cover Photo is the large panoramic image space at the top of the timeline.


Image in 








The Profile Image the smaller, square at bottom left of the header, overlapping the cover photo. Its final display dimensions are 160px by 160px, but you have to upload an image at least 180px by 180px. The thin white border is added automatically and there’s no way to remove it.


Image on 






The profile image that appears next to your name on comments and posts is automatically scaled down to 32px by 32px.


Thumbnail for
Shared Links






The thumbnail for shared links is the image that comes up with a link when you post a link on your or someone else’s timeline.



These are photos you upload to an album. This can vary.

Uploaded Timeline 
Photo Thumbnail   






  When you upload an image to the timeline, in other words post an image from the status update section, by default a large square thumbnail is automatically generated at 403px by 403px.







When you post a video on your timeline, a Video Preview Thumbnail is generated at 403px by 226px.


*Measurements are in pixels.

When it comes to mobile devices, there’s a huge range of screen sizes, screen resolutions, and software, so the Facebook pixel measurements will vary from device to device, from app to app, and even between holding the screen vertically and horizontally.


Remember Facebook Image Sizes Change Frequently.


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