2014 Real Estate Lead Gen Business Plan
Real Estate Coaching
Let’s take action right now by putting your real estate business to the test! Which systems worked for you last year? The only way to know this is to take a look at last year’s business. After filling in the blanks in the plan, you’ll be able to use these answers right in your marketing campaigns.
Create a Word document when you’re finished filling out the answers. Or you can use Excel or even a piece of paper to list the names of the customers that you’ve closed on last year. List the lead source they originally came from, the commission amount, and exactly how you received the initial lead. If it was a postcard, you want to know exactly what that postcard said so that you can repeat your success.
The best way to start your 2014 real estate business plan is to be sure you do everything you did last year. Did you send postcards? Did you pay for leads last year? In 2014 you will need to duplicate all of last years successes. Go through your advertising receipts. If it worked last year be sure to look hard before you decide not to add that system to your 2014 real estate business plan.
Now look at your expenses again. Are you paying for items that did not work last year? Be sure to delete all of the systems that did not work for you. Is there any reason to pay for the systems that brought in zero real estate sales last year? Do you need the system for other reasons? It may be time to let some of those old systems go.
Finally, take out your list one more time. Plan which top pro proven systems you’ll be adding in 2014. Will you add organic traffic methods? Maybe you will add a great new lead generation website or a lead calling system. Plan your systems carefully. They will determine whether your 2014 real estate business will be a success.
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