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IS WORDPRESS FOR REAL ESTATE AGENTS?

Welcome top producers and future top producers this is Real Estate Coach Carol Mazur with today’s Actionar real estate coaching. Today I want to talk about why WordPress is awesome for real estate agents and why so many top producers are switching over to Word Press for Social Media Landing Pages and Blogging.

Today’s lead provider websites are awesome for real estate agents. Yet, in the words of Daniel Ramsey, these sites are like “renting” while WordPress Websites are like “Owning”. All of your organic traffic will disappear when you stop paying for the lead provider website unless you blog on your own site.

Some website builders have a condescending attitude towards real estate agents and their ability to manage a website. They say it is too hard for real estate agents to maintain the website. With WordPress updating itself automatically these days, I have found the complete opposite to be true.

Let’s say you want to automate your follow-up systems and just have someone sign up for your blog. You want them to receive your blog posts automatically every week. You want to see who those people are and keep them on a list and be able to send them other helpful items. WordPress has free plugins for landing pages, web forms & mailing list mailing lists.

Everything you need to put your offers on, whether they’re URLs on postcards directing them back to your website to start a relationship with the customer or whether you put ads on Craigslist, you can deliver everything you want to offer to the public on your website with an offer on all of your real estate flyers directly to your WordPress website.

You may have already paid twenty five hundred dollars for someone to build a WordPress site for you. Well, on Top Pro Training we negotiate so that you don’t have to pay twenty five hundred dollars (that a lot of our coaching clients are quoted). In our coaching we help you customize your affordable real estate website for buyer searches, seller offers, and social media sharing and blogging. Right now they’re under $399 dollars for regular self hosted WordPress websites and that includes our developer partners that install it for you which is awesome!

How Agents Use WordPress:

Helpful Buyer Offers in the form of PDFs or eBooks.
Important Seller Tips or Instant House Value
School Information
Local Events
Build Relationships
Free Lists of Foreclosures
Local Tax Information
Neighborhood Updates

You’ll need to customize your WordPress site to make it “your own”. Remember there is a lot of “do it yourself” to this, yet it is worth it when you see your core values shine through. It’s always going to be a bit do it yourself. If you don’t have time then you may prefer one of the top paid websites. If you want IDX installed on your WordPress website the installation is waved when you choose this vendor as well.

When you are ready to get to the next level with an advanced lead generation website, like those used by our amazing real estate top producer group, you can keep both websites for paid and free organic traffic. Simply direct your customers from social media to your wordpress site and then to your lead capture pages.

We’re very happy to refer you to the best vendors currently used by real estate top producers. Everything we introduce into our real estate coaching & training has been proven to work by top producers. So let’s get you to high-volume quickly with our patented Top 10 systems for 50 Sales. This one added skill could pay for your coaching for the entire year and we have plenty of easy next level real estate coaching tips for you. Sign up now for our Top Pro Group Newsletter and thank you for sharing!

IS WORDPRESS FOR REAL ESTATE AGENTS?

Disclaimer: We do not accept affiliate fees at Top Pro Training. All discounts, fee wavers, & savings are passed onto our Top Pro Group. Anything introduced into our real estate coaching + real estate training systems must be proven to work by top producers. If you have a proven offer for our private mastermind group please contact us.

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Is WordPress For Real Estate Agents?

Real Estate Coaching - Become A Top Producer

Real Estate Email Lead Conversion Tips

Video January 13, 2014 Coach Carol Mazur 2 Comments

REAL ESTATE EMAIL LEAD CONVERSION TIPS

Is Your Real Estate Email Marketing Causing You To Fail? Take a look at these messages from our own email folder that never made it to our inbox. Are your real estate email marketing messages getting delivered? Have you checked using a different email address? Get your email into in-boxes by watching these simple email Top Pro Secrets.

These real estate email lead conversion tips are not about showing you how to whitelist your email. It is more. This unlisted real estate coaching video shows you, our top pro group, how to optimize and test the your email so that it is delivered to Outlook and smartphones and the rest of your email clients.

ADVANCED REAL ESTATE LEAD CONVERSION TIPS

These real estate lead conversion tips from Wordtracker are a bit complex but can be used as a reference guide when you are ready to tackle these areas of website lead conversion. Here is an excerpt and a link to the entire article.

– The headline on a page is very important when it comes to conversion, as too are the headines on forms that your users fill up. Removing ‘company’ as a field can increase conversions on form submissions by 20%.
Bryan Eisenberg

63 Conversion Tips from Conversion Conference London | Wordtracker

– Ask yourself: is the page relevant? Does it show value and is the user confident to take action?
Bryan Eisenberg

– Tell the truth, but make the truth fascinating.
David Ogilvy

– Changing the wording on a button from ‘Learn more’ to ‘Help me choose’ resulted in millions of dollars in uplift for Dell.
Bryan Eisenberg

Small changes can result in major real estate lead conversion success! Have you tested your email?

REAL ESTATE EMAIL LEAD CONVERSION TIPS

Real Estate Coaching Tip: Take a moment and test your email marketing messages. Are they making it into your customers inboxes?
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Thanks WordTracker for theses great real estate coaching lead conversion tips!

Real Estate Coach: The Top Producer Group, LLC

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Real Estate Agent Social Media Plan

Video January 9, 2014 Coach Carol Mazur Leave a comment

Let me show you this great social media plan infographic that BoomTown sent out from Exact Contact. This real estate agent social media plan shows us how to get a grip on our social media with a simple 30 minute plan each day. Play the real estate coach video or simply read the post. Your choice!

Real Estate Agent Social Media PlanThe idea is to schedule this at different times of the day so that it is very easy to do. Take out your phones and put in a recurring appointment Monday through Friday.

Twitter can be done any time of the day that is convenient for you because you want to go in an schedule all of your tweets.

The next thing you want to do is schedule at least 6 minutes for Facebook. Outsourcing people to do your social media will sometimes put their core values on your marketing message so be very careful if you are outsourcing this that you have the same type of core values that they do.

On Facebook, people like to go on Facebook in the afternoon anywhere between 2 to 4 pm. They get bored and want to go on Facebook. It is really important to create a real estate agent social media plan for Facebook so that you can manage your time.

Real Estate Agent Social Media Planning

So put in 10 minutes for Facebook in your calendar and now for LinkedIn you’ll want to do the same thing. Now LinkedIn people are on usually in the morning before work or after work when they get off around 5 pm or 6 pm. So put 10 minutes in your calendar or 6 minutes scheduled in your phone to remind you to go on to LinkedIn.

Every time you get those text alerts you will know during the day, let me do my social media real quick. Pinterest take a moment to pin and post any type of visual content that you can find, like pictures and then engage with your recent re-pin friends. Get social with the people that re-pin your content. Return the favor and comment or thank them.

Now Google+ is great for sharing content right from your blog. Your blog posts are really great to share on social media. Find groups to share your content. They are already interested in your topic and will share your content.

Instagram is very easy. Any type of quotes. Take your fans behind the scenes and show them your office, your staff. Take pictures of events.

Re-purpose some of the things you already have. Take 30 minutes a day. Be sure to share youtube videos with links like we did in this video.

Real Estate Agent Social Media Plan

The most important social media planning tip I can give you is to send “ALL SOCIAL MEDIA” offers of value to “YOUR WEBSITE”. If you do not have a website that easily lets you post items of value for your customers, I recommend you get a WordPress website. This will build organic traffic.