All posts by Coach Carol Mazur

Real Estate Coaching | Coaching For The Next Top Producer! Real Estate Coaching in the Top 10 Systems of a Top Producer

Real Estate Email Lead Conversion Tips

 

REAL ESTATE EMAIL LEAD CONVERSION TIPS

 

Is Your Real Estate Email Marketing Causing You To Fail? Take a look at these messages from our own email folder that never made it to our inbox. Are your real estate email marketing messages getting delivered? Have you checked using a different email address? Get your email into in-boxes by watching these simple email Top Pro Secrets.

These real estate email lead conversion tips are not about showing you how to whitelist your email. It is more. This unlisted real estate coaching video shows you, our top pro group, how to optimize and test the your email so that it is delivered to Outlook and smartphones and the rest of your email clients.

 


 

ADVANCED REAL ESTATE LEAD CONVERSION TIPS

 

These real estate lead conversion tips from Wordtracker are a bit complex but can be used as a reference guide when you are ready to tackle these areas of website lead conversion.  Here is an excerpt and a link to the entire article.
 
– The headline on a page is very important when it comes to conversion, as too are the headines on forms that your users fill up. Removing ‘company’ as a field can increase conversions on form submissions by 20%.
Bryan Eisenberg
 

63 Conversion Tips from Conversion Conference London | Wordtracker

 
– Ask yourself: is the page relevant? Does it show value and is the user confident to take action?
Bryan Eisenberg
 
– Tell the truth, but make the truth fascinating.
David Ogilvy
 
– Changing the wording on a button from ‘Learn more’ to ‘Help me choose’ resulted in millions of dollars in uplift for Dell.
Bryan Eisenberg
 

Small changes can result in major real estate lead conversion success! Have you tested your email?
 

REAL ESTATE EMAIL LEAD CONVERSION TIPS

 

Real Estate Coaching Tip: Take a moment and test your email marketing messages. Are they making it into your customers inboxes?
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The Top Producer Group

Thanks WordTracker for theses great real estate coaching lead conversion tips!


 

Real Estate Coach: The Top Producer Group, LLC

 
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Real Estate Agent Social Media Plan

Let me show you this great social media plan infographic that BoomTown sent out from Exact Contact. This real estate agent social media plan shows us how to get a grip on our social media with a simple 30 minute plan each day. Play the real estate coach video or simply read the post. Your choice!

Real Estate Agent Social Media Plan
The idea is to schedule this at different times of the day so that it is very easy to do. Take out your phones and put in a recurring appointment Monday through Friday.

Twitter can be done any time of the day that is convenient for you because you want to go in an schedule all of your tweets.

The next thing you want to do is schedule at least 6 minutes for Facebook. Outsourcing people to do your social media will sometimes put their core values on your marketing message so be very careful if you are outsourcing this that you have the same type of core values that they do.

On Facebook, people like to go on Facebook in the afternoon anywhere between 2 to 4 pm. They get bored and want to go on Facebook. It is really important to create a real estate agent social media plan for Facebook so that you can manage your time.

Real Estate Agent Social Media Planning

So put in 10 minutes for Facebook in your calendar and now for LinkedIn you’ll want to do the same thing. Now LinkedIn people are on usually in the morning before work or after work when they get off around 5 pm or 6 pm. So put 10 minutes in your calendar or 6 minutes scheduled in your phone to remind you to go on to LinkedIn.

Every time you get those text alerts you will know during the day, let me do my social media real quick. Pinterest take a moment to pin and post any type of visual content that you can find, like pictures and then engage with your recent re-pin friends. Get social with the people that re-pin your content. Return the favor and comment or thank them.

Now Google+ is great for sharing content right from your blog. Your blog posts are really great to share on social media. Find groups to share your content. They are already interested in your topic and will share your content.

Instagram is very easy. Any type of quotes. Take your fans behind the scenes and show them your office, your staff. Take pictures of events.

Re-purpose some of the things you already have. Take 30 minutes a day. Be sure to share youtube videos with links like we did in this video.

Real Estate Agent Social Media Plan

The most important social media planning tip I can give you is to send “ALL SOCIAL MEDIA” offers of value to “YOUR WEBSITE”. If you do not have a website that easily lets you post items of value for your customers, I recommend you get a WordPress website. This will build organic traffic.

social media

What do you think of this real estate agent social media plan?

Facebook Image Sizes

Real Estate Coach Facebook
 

Optimum Facebook Photo Dimensions

 

Handy Facebook Image Size Reference Chart

 

 

 

 WIDTH 

 

 HEIGHT 

 

 IMAGE NOTES

 

Facebook
Cover Photo
 

851

315

The Cover Photo is the large panoramic image space at the top of the timeline.

 

Profile
Image in 
Header

 

 

160

 

 

160

 

The Profile Image the smaller, square at bottom left of the header, overlapping the cover photo. Its final display dimensions are 160px by 160px, but you have to upload an image at least 180px by 180px. The thin white border is added automatically and there’s no way to remove it.

 

Profile
Image on 
Timeline

 

32

 

32

 

The profile image that appears next to your name on comments and posts is automatically scaled down to 32px by 32px.

 

Thumbnail for
Shared Links

 

155

 

114

 

The thumbnail for shared links is the image that comes up with a link when you post a link on your or someone else’s timeline.

 

Uploaded
Photos

  
2048
  
2048
 
These are photos you upload to an album. This can vary.
 

Uploaded Timeline 
Photo Thumbnail   

 

403

 

403

 

  When you upload an image to the timeline, in other words post an image from the status update section, by default a large square thumbnail is automatically generated at 403px by 403px.

 

Video
Preview
Thumbnail   

 

403

 

226

 
When you post a video on your timeline, a Video Preview Thumbnail is generated at 403px by 226px.

 

*Measurements are in pixels.

When it comes to mobile devices, there’s a huge range of screen sizes, screen resolutions, and software, so the Facebook pixel measurements will vary from device to device, from app to app, and even between holding the screen vertically and horizontally.

 

Remember Facebook Image Sizes Change Frequently.

 
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