All posts by Coach Carol Mazur

Real Estate Coaching | Coaching For The Next Top Producer! Real Estate Coaching in the Top 10 Systems of a Top Producer

It is no use wondering how it happen. The real question is “Now that Zillow is king should I sign up for leads on Zillow?” If you really want to know how it happened, see the info graph below.

Should you purchace leads from Zillow? That depends on your market yet here are some factors to increase your odds of being happy with Zillow.

Some Top Producers are reporting 25% to 50% of their business coming from Zillow. The cost of leads can be high. One Top Team Leader has shown the cost is $175 per lead. He is closing 25% of them. Work the numbers.

Do you have systems in place to convert the leads?
Do you know how to find phone numbers?

Do you message the buyers in 60 seconds?
Are your buyer email systems automated?

Which CRM database do you use?
Does it auto apply buyer action plans?

We recommend first getting your systems in place. Second make a plan to get more listings and recommendations. Third learn lead conversion! Hire a coach like 70% of top producers. The group discounts generally pay for the Real Estate Coaching.

Now, if you are living in a high end area and on a high split would you pay $500 a lead x 4 = $2000 a closing for a $30,000 commission check? I would.

It is all relative. You will need to work you own numbers. In addition, you may loose your shirt if you do not lean how to convert the leads, put customer friendly systems in place, and do not offer outstanding value added services.

If you have only a few listings, not many customers to review you, and not much of an automated database you may want to contact us about recommending a website that gets leads. Once you build your business you can add Zillow to your lead providers.

The old saying is “If you can’t beat the join them”. Put your systems in place, work your numbers, and if it makes sense go for it! Now, as promised, here is how Zillow outranked you in Google.

How Zillow Outranked You.

How Zillow Outranked You was created by: Real Geeks IDX Solutions

For more tips & strategies or to find out how to become
an exclusive member of our Top Pro Group, contact us.

How Zillow Outranked You!

Real Estate Coaching - Become A Top Producer

Have Fun in Your Real Estate Agent Videos

February 25, 2012 Coach Carol Mazur Leave a comment

This week’s video is a fun one! Paul Campano, a real estate agent originally from Somerville, MA is having fun in this agent video. Campano has built a reputation specializing in high-end property sales and has achieved the designation of fine homes specialist. His video certainly depicts a fine home. Paul sold the first million-dollar condominium in East Boston, more than doubling the previous high sale, and sold the highest priced condominium ever sold in in Lynn, MA. The video is not you usual real estate agent video.

Coaching Tip:
First, add geo-targeted keywords in YouTube to get your video found, especially your city and state.
Next, decide which audience you will target in your video and title the video to match what your target audience is searching for.
Consider including a little background music in your real estate agent “how to” videos.
Match your message and the video style to the market you are targeting in your keywords – for example, you may not want to have party music in your video to short sale and foreclosure sellers.

What did you think of Paul’s video? Should you have fun in your real estate videos?

Contact Us for more Top Pro tips & secrets, and find out
how to become an exclusive member of our Top Pro Group.

Real Estate Coaching - Become A Top Producer

Real Estate Open House King

January 19, 2012 Coach Carol Mazur Leave a comment

Hello Top Pro Group, this week’s featured Top Producer is real estate broker Albert Hairapetian of Arbitrage Real Estate Group. Albert is the new KING of the OPEN HOUSE because he managed to get 187 visitors to his open house in under 3 hours! King Albert created and shared this video on YouTube. Take a look at this open house!

Real Estate Open House King

Watch this 6 minute video closely for real estate coaching tips on how Albert Real Estate Open House King did it. Take note of how he displays the iPad to have customers happily sign themselves in to the open house and build his database.

I was fortunate enough to meet Albert and his wonderful real estate Mom in San Diego. Everything they do, whether it be a kicked up flyer or a billboard, is done in a big way. Truly fitting for the new king and queen of real estate marketing.