Real Estate Coaching – Real Estate Goals

Welcome to Real Estate Coaching to become a Top Producer! This is Coach Carol Mazur. Today’s Actionar® real estate coaching topic is Overcoming Goal Barriers. A barrier keeps you from achieving your real estate goals. These barriers can be internal, external, or both. Many agents don’t want to do the work that they have to do to become a Top Producer. I congratulate you for being here and doing what it takes to get to the next level, because that means that’s probably not your barrier.

A common goal barrier is the conformity barrier, where you want to do what everyone else does, and everyone tells you what you should and shouldn’t do: “that doesn’t work” or “I tried that.” You let people defeat you.

If you looked at the statistics, you would see that, for example, everything that we do is proven to work by Top Producers, so if you’re doing something and somebody says to you, “that doesn’t work,” I would guess that they simply have tried it and just did it wrong, or didn’t put the effort in or the time in to make it work. So it’s not their fault, but they have something in their mind that tells them that you won’t succeed. This kind of conformity to what other people are telling you is a common barrier to success.

Another one is the dependence barrier. If you start taking control over your life, you really don’t have any one to blame but yourself. If you don’t do your assignments, or if you do them and you are just hard-headed and you want to do everything your own way, that can be a good thing to a certain point, but at the same time there are some simple rules to business that are needed for success. So are you the type of person that blames other people? Because after this, you will be receiving all the blame for everything that you do.

REAL ESTATE GOALS

Another barrier is the lack of commitment barrier. If you aren’t stimulated by your goals, if you didn’t do the exercise in Goal Setting number 1, then you’re not going to be committed to achieving your goals, because you just don’t have that vision for yourself.

Money is evil barrier: that is the biggest barrier that I find that pulls agents back. The difference between somebody who drops out of the business and somebody who makes it in real estate–it’s this particular barrier. If you’re uncomfortable seeing yourself with money, you are definitely going to have a hard time achieving.

The next step in overcoming barriers is to follow a plan. So to recap, the first step was to recognize your barrier. Is it external? Is it that somebody in your family doesn’t want you to succeed? There could be so many barriers. Make sure that you take a moment to write them down.

Real Estate Coaching The second step is to focus on the benefits of overcoming that barrier. For example, “if I prospect, I’ll generate leads, I’ll make appointments, I’ll get listings, I’ll close sales, I’ll take my family on vacation”. Think about the benefits of overcoming the barriers that you have. Understand the consequences if you don’t overcome the barrier–if you don’t make some business calls, you’re not going to have any leads. You’re not going to have any contracts if you don’t send some mail or do some email marketing. Whatever the action is, if you don’t do it, think about the consequences.

Now you develop a plan to overcome the barrier, and do some wealth building exercises. Recommit to your goals. Look at your goal board. Review your written goals. Write down your biggest barrier to success. Who or what holds you back? Is it something in your mind that is holding you back that you’re not quite aware of?

Do you feel that money is evil? We’ve all heard the route of all evil is money. If that is your barrier, how are you going to overcome this? Are you afraid to make business calls, or to speak to strangers? If you’re afraid of making business calls and you want to run a business, it can be a little bit difficult. And if you can’t talk to strangers and you only want to speak to people that you know, you may be ruling out almost seven billion other people in the world.

Just open your mind. Speak to the people in your center of influence AND the people that you don’t know yet. Be all-inclusive–include everybody in our business. Would you rather be poor than bother someone? I’ve seen this as a big problem for agents. They’ve gotten phone calls before and they say, “oh you know, I didn’t like being bothered by a salesperson, so I’m never going to do that now.” But the truth of the matter is that you probably don’t even remember who that was that called you, so it really wasn’t that big of a deal that somebody called your house, but you’ve made it a big deal in your mind that if somebody calls you, it’s awful. Is that your barrier?

Write down how you plan to get over your barrier. If it’s money is the root of all evil: take a moment to write down some other ways that money helps children and people all over the world. Has it bought them freedom? Has it stopped children from starving? Or what have your donations and other people’s donations done to improve the world? All of this includes money. Even Mother Teresa, she was always a great fundraiser so that she could help people. I would definitely put a charity on your goal board so that you have don’t have a big disconnect in accepting money, because we are going to be doing a lot of training on delivering value, and value brings wealth.

Here are some affirmations to help you real your real estate goals: “I love money because it helps so many people live a better life” or “I plan to donate 10% of my income as I grow wealthy”. Here’s another affirmation: “I’m healthy and wealthy and happy and loved.”

Create your own affirmations. First, find that barrier. Find what it is that’s holding you back. Ask yourself, how can I overcome that barrier in my mind? Whatever your affirmation is, start writing it down over and over and over again. It will help you on the road to becoming a Top Producer.