All posts by Coach Carol Mazur

Real Estate Coaching | Coaching For The Next Top Producer! Real Estate Coaching in the Top 10 Systems of a Top Producer

3 Steps To Buyer Success – Buyer Beware – Real Estate

3 STEPS TO BUYER SUCCESS

Buyer Beware – avoid the number one reason buyers lose their contracts.

 

You’ve been searching for months and your agent has been previewing and sending you new listings as they come on the market every day. Finally after many false alarms you find a home in your price range that has everything you need for you and your loved ones.

Your agent writes an offer for you and your combined negotiation skills work to get your offer accepted by the seller. Everyone cheers. It’s time to share your happiness with your relatives, right? Or, is it?

 Buyer Beware – The Uncle Louie Syndrome

You call everyone you know to share your joy. On Saturday, you load the relatives in the car. Uncle Louie, he really knows construction, your mom, dad, and your friends. You are all excited about sharing the joy of your new life in a home you can afford.

Then it happens. Uncle Louie finds possible problems. There is possibly a little something here. There could be unseen problems under there. Uncle Louie begins finding fault with the construction. Well, that’s why you invited him isn’t it?

Now you ask Mom and Dad “What do you think?” Mom and Dad think back to how they bought their first home for a much lower price than this. The numbers today seem astronomical to them.

“Should we buy this home?” is a tremendous responsibility to ask of someone when they don’t know the market, they don’t know prices, and they have different wants and needs in a home.

Besides, Mom and Dad might want a small house to take care of easily. You may want a big house to raise the kids. Uncle Louie may want a home on 5 acres. (You may not want to mow lawns every weekend.)

The only safe thing that relatives can do is to tell you not to buy the home. They will tell you to wait. Wait another year of throwing your money away on rent. Wait another year to start building wealth. Wait another year until prices come down.

Yet, what if prices go up while you are waiting? Can you still afford that home? Will you need to settle for a lesser home? Even just a 1% rate increase has a huge effect on your mortgage payment.

 3 Steps for Buyer Success 

First, ask your agent for a market price analysis. Give it to your relatives when they come to view the home. Show them what other homes are listed for. This may shock your folks.

  1.  Show Uncle Louie & Mom &b Dad the price of other homes that have more garage space, bedrooms, or baths. Explain to them that you may not want to spend another $100,000 for the extra yard, garage, or pool.
  2.  Ask Uncle Louie how much he thinks it would cost to repair the items that he finds fault with. Tell him you will be hiring a good home inspector.  This will take the pressure off of him.
  3.  Finally, ask yourself if it’s not really the relatives comments that are holding you back. Ask yourself is this your own fear of commitment that’s holding you back from starting the life that you want?

Ask your Realtor® for the name of three licensed, experienced, inspectors. Good agents will usually have a list of good inspectors because they don’t want calls from unhappy customers after closing. They work on referrals from happy customers.

Also, ask for the name of a few respected mortgage representatives that actually deliver what they promise. Agents usually know who tacks on hidden fees because they go to lots of closings.

Next, remember that to create wealth you will need to take a little risk. The great thing about a home as an investment is that you get to enjoy living in it while paying rent to yourself creating forced savings.

A rental unit can have you evicted if something happens that you can not pay rent. As a homeowner you have rights. They can not throw you out in 30 days!

So go for it. Make the decision before you buy a home to get a good home inspector and to trust in your decision. That’s why you hire a home inspector! Let’s not put all the pressure on poor Uncle Louie, & Mom & Dad.

 

Top Producer Group Members Request This Ebook for Your Buyers.

– Coach Carol Mazur

 

 

 

 

 

                                                                                                                                    

Real Estate Coaching Pinterest Tip: Make a Pinterest Plan

Real Estate Coaching Pinterest Tip: Make a Pinterest Plan:

Pinterest Goal: To become the community expert to follow in your town on Pinterest without posting your listings on Pinterest.

 

The Plan: To be low key about real estate on Pinterest yet link photos back to your website.

 

Real Estate Coaching Tip:

 

  1. Pin a photo of a great meal you had to a list of great restaurants on your website.
  2. Post a local charity event photo with a link to a list of charities on your website.
  3. Pin a photo of the best local beach to a list of beaches on your website.
  4. Pin a photo of a dog park with to a list of dog parks on you website.
  5. Pin a photo of a local lake to a list of lakes on your website.
  6. Pin a photo to a list of golf courses with geographical keywords.
  7. Pin a photo of pets near a condo building to a list of pet friendly condos.
  8. Pin a beautiful picture of a running trail back to a list of trails.
  9. Pin a photo of a local lake to a list of local lakes on your website.
  10. Pin a nighttime photo of downtown with a link to more photos on your website.

Build your brand by showcasing images of things to do in your local city. Customers will find your the value you offer in your real estate listings, home searches, seller house values, & web form offers while on your website in a natural fashion.

If you want to create a Pinterest board just for your listings as well, that is fine. Link to virtual tours on your own IDX pages of your website.

Yes, there are no rules. you can create a YouTube Pinterest board and more Pinterest boards for recipes which link to other peoples websites. Just be sure to also become the neighborhood expert by posting photos of great local businesses with a link back to your website for further information to driving traffic to back to you unique value offers to become no only your community real estate expert but your local everything expert.

Building helpful links back to your website will help you get found organically in the search engines. Add your name to your photos so that you come up as a match in Google images when customers type in your city, town, or county.

A friend of mine used to say “If it’s free, it’s for me!” Start building your free links on Pinterest before they start charging to advertise. Look what happened to Craigslist with the URLs (links) prohibited.  Go for it. Start pinning while it is still free!
 

Real Estate Coaching Pinterest Tip: Make a Pinterest Plan:

Coach Carol Mazur

 

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Top 7 Ways For A Realtor To Use Social Media

 

“Top 7 ways for a Realtor to use social media to convert leads”

 

Real Estate Coaching Tip

 

First, post helpful offers, eBooks, PDFs, Blog Posts, or Videos linking to web forms in the sidebar of your website for buyers and sellers to enter their email.

 
 
1. Tweet a link to help home buyers in your area with a URL back to the buyer blog post article on your website.

2. Post a link to your blog on LinkedIn with a blog article about events back to your website.

3. Tweet a Seller Instant House Value link back to your website.

4. Post a paid ad on Facebook with a link to your Free House Value.

5. Post a link to your blog on Google+ groups back to your website.

6. Take a photo of the free Home Search on your website and post it on Pinterest with a link to your website.

7. Take a photo of your Instant House Value and add a link on Instagram.

Links (URLS) back to your website help you get found organically. Make sure you have lots of value for your customers on your website when they arrive.

Need help? Be sure to contact us today!