All posts by Coach Carol Mazur

Real Estate Coaching | Coaching For The Next Top Producer! Real Estate Coaching in the Top 10 Systems of a Top Producer

Real Estate Coaching Pinterest Tip: Make a Pinterest Plan:

Pinterest Goal: To become the community expert to follow in your town on Pinterest without posting your listings on Pinterest.

The Plan: To be low key about real estate on Pinterest yet link photos back to your website.

Real Estate Coaching Tip:

Pin a photo of a great meal you had to a list of great restaurants on your website.
Post a local charity event photo with a link to a list of charities on your website.
Pin a photo of the best local beach to a list of beaches on your website.
Pin a photo of a dog park with to a list of dog parks on you website.
Pin a photo of a local lake to a list of lakes on your website.
Pin a photo to a list of golf courses with geographical keywords.
Pin a photo of pets near a condo building to a list of pet friendly condos.
Pin a beautiful picture of a running trail back to a list of trails.
Pin a photo of a local lake to a list of local lakes on your website.
Pin a nighttime photo of downtown with a link to more photos on your website.

Build your brand by showcasing images of things to do in your local city. Customers will find your the value you offer in your real estate listings, home searches, seller house values, & web form offers while on your website in a natural fashion.

If you want to create a Pinterest board just for your listings as well, that is fine. Link to virtual tours on your own IDX pages of your website.

Yes, there are no rules. you can create a YouTube Pinterest board and more Pinterest boards for recipes which link to other peoples websites. Just be sure to also become the neighborhood expert by posting photos of great local businesses with a link back to your website for further information to driving traffic to back to you unique value offers to become no only your community real estate expert but your local everything expert.

Building helpful links back to your website will help you get found organically in the search engines. Add your name to your photos so that you come up as a match in Google images when customers type in your city, town, or county.

A friend of mine used to say “If it’s free, it’s for me!” Start building your free links on Pinterest before they start charging to advertise. Look what happened to Craigslist with the URLs (links) prohibited. Go for it. Start pinning while it is still free!

Real Estate Coaching Pinterest Tip: Make a Pinterest Plan:

Coach Carol Mazur

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Real Estate Coaching - Become A Top Producer

Top 7 Ways For A Realtor To Use Social Media

April 14, 2014 Coach Carol Mazur Leave a comment

“Top 7 ways for a Realtor to use social media to convert leads”

Real Estate Coaching Tip

First, post helpful offers, eBooks, PDFs, Blog Posts, or Videos linking to web forms in the sidebar of your website for buyers and sellers to enter their email.

1. Tweet a link to help home buyers in your area with a URL back to the buyer blog post article on your website.

2. Post a link to your blog on LinkedIn with a blog article about events back to your website.

3. Tweet a Seller Instant House Value link back to your website.

4. Post a paid ad on Facebook with a link to your Free House Value.

5. Post a link to your blog on Google+ groups back to your website.

6. Take a photo of the free Home Search on your website and post it on Pinterest with a link to your website.

7. Take a photo of your Instant House Value and add a link on Instagram.

Links (URLS) back to your website help you get found organically. Make sure you have lots of value for your customers on your website when they arrive.

Need help? Be sure to contact us today!

Real Estate Coaching - Become A Top Producer

Real Estate Coach Tip: Get The Initial Buyer Appointment First

April 11, 2014 Coach Carol Mazur 1 Comment

Real Estate Coach Tip: Get The Initial Buyer Appointment First

The first step in becoming a Real Estate Top producer is to not give more than 50% of your business away to your competitors. NAR stats show that 64% of real estate customers work with the first agent they TALK to.

We are in all for Email Marketing , Online Lead Attraction, and Social Media Marketing yet I remember my friend Bob asking “Can you sell a home to someone you have never spoken to?”

The Initial Buyer Consultation has been know to save the consumer from losing tens of thousands of dollars (Buying a home before they sell their home etc.) It helps the customer decide what they want before making an offer.

A Free Buyer Consultation offers a customer a Buyer Relo Package with local info, discounts, and resources. More important it helps the buyer decide what is important to THEM.

Agents, set up buyer text alerts and call your buyers while they are online. It’s best to reach them in the first 5 minutes before they move on to doing something else.

Have them come into the office so that you can give them the most recent listings before they hit the market. Set the appointment!

Real Estate Coaching Tip:

Practice the answers to these buyer objections so that the buyer winds up with a next level agent that will take the time to give the buyer a FREE buyer appointment to meet.

“I don’t want to come in to the office (CITO) and sign anything.”

“Has anyone explained your consumer rights in our state – when working with a real estate agent?” Oh, I am surprised! When is a good time for you to come in?

“I am too busy to come into the office to even look at homes.

“I can understand that. These days we have such little time! Do you think you could spare an hour or two? I don’t want to see rates go up and have you afford less of a home.

“I am afraid to take on a mortgage because what if I lose my job?”

At least there are laws in place to protect homeowners for a certain length of time. What would you do if you were renting and you lost your job?

“I have a one year lease on my apartment.”

“Have you ever heard of an early vacancy agreement?”

“I think I should wait until the market goes down some more.”

Yes, I was recommending that until I read all of the recent local and national stats which show that prices are going up. Inventory is getting scarce.

“I don’t even know if I can get a mortgage.”

When you come in, to save you time, I’ll arrange for you to meet a lender that does a lot of local mortgages. They have really good rates.